Star Wars was everywhere. And I mean everywhere. Chips, soda, chairs, Hallmark, toys, TV ads, MTV, coffee mugs. IT was overwhelming. I had just begaun seriously collecting Star Wars not 2 or 3 years earlier, and wanted very badly to be a completist but had never had the money to do so. Between Star Wars stuff, Dragon Dice, Spellfire, Magic the Gathering, D&D stuff, and my girlfriend I never had enough money to get it all. Then the market was flooded. To this day, I am still trying to get all items with Darth Maul on them, and every time I search EBAY new items appear. I was one soda can away fom the complete set. I had all of the chip bags. I missed only one of the Taco Bell/PizzaHut/KFC cup characters. I had most of the Young Jedi CCG cards. But I have never completed any of them. Now My collection is much more focused (Darth Maul and Force Unleashed only.) So although it was overpowering, I do miss the fact that it was a time where Star Wars was everywhere.